A real estate event by
A real estate event by
Take your real estate business to the next level
DIGItAL 
STRATEGY
WORKSHOP
Tuesday 14 to Thursday 16 March 2023
10.30 am to 2.30 pm (AEST)
Online via Zoom

Facilitated by real estate industry marketing expert Melanie Hoole

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Tired of making endless cold calls to build your business?
MAKE EVERY AD $ COUNT WITH YOUR
DIGITAL MARKETING STRATEGY
Each month do you want to
  • Be seen by everyone in your neighbourhood?
  • Build a list of 'warm' leads?
  • Have prospective clients calling you?
  • Avoid spending your spare time on marketing?
How do you get the most bang for your buck when it comes to digital marketing? It's simple – have a plan!

Taking time to outline objectives, identify target audiences, build budgets and brand messaging will provide focus and direction so you're not floundering around trying different tactics that may or may not grow your business. 

Having an established blueprint is like your superpower, harnessing all of your savvy ideas under the umbrella of a well-crafted strategy. 

Developing an effective plan that delivers results takes time, but it's worth the investment in order to create greater impact and measurable outcomes from your real estate brand marketing. 

A solid digital marketing plan can be the key difference between success and failure – listings or no listings.

Grow your real estate brand reputation and ensure maximum exposure using proven marketing strategies.

WORKSHOP OVERVIEW

Come away with a 12 month Digital Marketing Strategy tailored to your business and micro market

Understand your target audience 

  • Identify your neighbourhood niche
  • Develop your unique selling proposition
  • Map your client journey

Delve into digital tools to find your next client

  • Social Media 
  • ​​Web & SEO/SEM
  • Email & Marketing Funnels

Create your marketing strategy

  • Identify a clear set of business goals
  • Build a measurable quarterly campaign plan
  • Allocate budget & resourcing

Review & measure

  • Learn how and where to collect data
  • ​Find out how to identify and track hot contacts
  • ​Test, optimise and adjust

YOUR EXPERTS

MELANIE HOOLE
Melanie owns a digital marketing agency that specialises in real estate. Melanie and her team have helped hundreds of property professionals differentiate themselves, build first-class profiles and use digital marketing to attract prospective clients.

When it comes to digital media, Melanie is an internet veteran. At the dawn of the digital age, in the late 1990s, she was educating CEOs in large corporates as to what the world wide web was all about.

Skip a decade or two, and Melanie has gained a multitude of property industry career credits. She's led the website development team at Domain.com.au, been Marketing 2iC at McGrath and Product Marketing Director at Campaigntrack. She's seen the real estate industry from many viewpoints!
DANIELLE KERR
Danielle is Hoole's Brand Manager. With over 2 decades of business and marketing experience, she has a proven track record in successfully building brands and executing marketing strategies for global and local businesses alike. 

A specialist in real estate marketing, Danielle has spent the last 7 years focused on assisting real estate agencies with their brand and property marketing strategies. She is even a Licensed Real Estate Agent herself! 

Experienced in all aspects of marketing, Danielle knows how to create campaigns that achieve tangible results. Her commercial acumen and understanding of both B2C and B2B business environments make her the perfect person to guide you when it comes to generating leads. 
AUSTRALIA
NEW ZEALAND
SAVE MONEY BY BOOKING AS A TEAM
Want your entire team to attend?

Perfect, we’d love to have you all join our Digital Strategy Workshop. 

Email marketing@hoole.co and we’ll put together a special package for you.

WHO SHOULD ATTEND?

Agency 
Principals

Sales 
Agents

Property
Managers

Marketing
Managers

SECURE YOUR PLACE NOW

Don’t miss this unique opportunity to create an advantage for your business. Gain expert insights, knowledge and know-how. 

Tues 14 Feb to Thurs 16 March 2023
10.30 am to 2.30 pm (AEST)
Price : AU$999 or NZ$1,099
Got questions email  marketing@hoole.co or book a FREE 1-hour consultation with Melanie 
AN EVENT BY HOOLE MARKETING