Learn from real estate industry experts Steve Carroll & Melanie Hoole

Every day you are being checked out online by prospective clients.

MAKE SURE YOU MAKE THE CUT

People are;

Googling you
Reading your agent profiles
Watching your videos
Scrolling through your socials

With so many agents vying for the same vendors, your profile must make a compelling case as to why you are a great agent. Even the smallest mistake or misstep on your online profile will make a difference between getting the listing appointment or being passed over.

Your online profiles must promote your passion, purpose, skills and achievements but most importantly meet your customers needs. Your message must be clear and consistent across platforms like Google, LinkedIn, REA, Domain, and more, to make the phone ring.

You must stand out from the pack. Statements like "people person", "love property", "trustworthy", "honesty" and "integrity" are just white noise and only make you blend in. You must put more effort into your online profiles to differentiate yourself from others.

Let us show you how to give your profiles the X-Factor and become the most influential agent in town.

YOU WILL LEARN

Why your profile is your most important digital asset

Perfect your profile on the real estate portals

Understand the foundations of an engaging profile.
Learn the 11 essentials features that enhance your profile.
Write compelling bios that people want to read.

Put yourself on the map with a Google Business Profile

Gain insights into the growth of map searches.
Master search engine optimisation to show up more.
Understand the virtue of agency versus agent profiles.

Master the art of selling yourself on Linkedin

Become a trailblazer, translate property market information.
Learn strategies that foster community engagement.
Produce profile videos that people will watch to the end.

Be a pro at promoting yourself in the Metaverse

Get to grips with the differences between profiles and pages.
Use a tone of voice that better suits social media.
Think mobile first and use formats that are readable.

YOUR EXPERTS

STEVE CARROLL

Steve was an integral member of the team that developed agent profiles for REA, and has spoken at AREC several times promoting ways for property professionals to master their digital interviews.

Steve career is one of epic proportions. Having held leadership positions with three of the world’s top-tier media companies - including international giants REA Group and News Corp - Steve has led, managed and coached hundreds of real estate professionals across multiple continents.

Steve's curiosity and forward thinking nature took him on study tours with tech giants Google and Facebook. As a tech evangelist, his vision of the future is razor sharp. Steve drives real estate industry innovation, sharing cutting edge ideas but also gives back through philanthropic initiatives.

MELANIE HOOLE

Melanie owns a digital marketing agency that specialises in real estate. Melanie and her team have helped hundreds of property professionals differentiate themselves, build first-class profiles and use digital marketing to attract prospective clients.

When it comes to digital media, Melanie is an internet veteran. At the dawn of the digital age, in the late 1990s, she was educating CEOs in large corporates as to what the world wide web was all about.

Skip a decade or two, and Melanie has gained a multitude of property industry career credits. She's led the website development team at Domain.com.au, been Marketing 2iC at McGrath and Product Director at Campaigntrack. She's seen the real estate industry from many viewpoints!