A real estate event by
A real estate event by
Become the must call agent
AGENT
PROFILE
MASTERCLASS
Replay now available
Just $99

Learn from real estate industry experts Steve Carroll & Melanie Hoole

Every day you are being checked out online by prospective clients.
MAKE SURE YOU MAKE THE CUT
People are;
  • Googling you
  • Reading your agent profiles
  • ​Watching your videos
  • ​Scrolling through your socials
With so many agents vying for the same vendors, your profile must make a compelling case as to why you are a great agent. Even the smallest mistake or misstep on your online profile will make a difference between getting the listing appointment or being passed over.

Your online profiles must promote your passion, purpose, skills and achievements but most importantly meet your customers needs. Your message must be clear and consistent across platforms like Google, LinkedIn, REA, Domain, and more, to make the phone ring.

You must stand out from the pack. Statements like "people person", "love property", "trustworthy", "honesty" and "integrity" are just white noise and only make you blend in. You must put more effort into your online profiles to differentiate yourself from others.

Let us show you how to give your profiles the X-Factor and become the most influential agent in town.

YOU WILL LEARN

Why your profile is your most important digital asset

Perfect your profile on the real estate portals

  • Understand the foundations of an engaging profile.
  • Learn the 11 essentials features that enhance your profile.
  • Write compelling bios that people want to read.

Put yourself on the map with a Google Business Profile

  • Gain insights into the growth of map searches.
  • ​​Master search engine optimisation to show up more.
  • Understand the virtue of agency versus agent profiles.

Master the art of selling yourself on Linkedin

  • Become a trailblazer, translate property market information.
  • Learn strategies that foster community engagement.
  • ​Produce profile videos that people will watch to the end.

Be a pro at promoting yourself in the Metaverse

  • Get to grips with the differences between profiles and pages.
  • Use a tone of voice that better suits social media.
  • Think mobile first and use formats that are readable.

YOUR EXPERTS

STEVE CARROLL
Steve was an integral member of the team that developed agent profiles for REA, and has spoken at AREC several times promoting ways for property professionals to master their digital interviews.

Steve career is one of epic proportions. Having held leadership positions with three of the world’s top-tier media companies - including international giants REA Group and News Corp - Steve has led, managed and coached hundreds of real estate professionals across multiple continents.

Steve's curiosity and forward thinking nature took him on study tours with tech giants Google and Facebook. As a tech evangelist, his vision of the future is razor sharp. Steve drives real estate industry innovation, sharing cutting edge ideas but also gives back through philanthropic initiatives.
MELANIE HOOLE
Melanie owns a digital marketing agency that specialises in real estate. Melanie and her team have helped hundreds of property professionals differentiate themselves, build first-class profiles and use digital marketing to attract prospective clients.

When it comes to digital media, Melanie is an internet veteran. At the dawn of the digital age, in the late 1990s, she was educating CEOs in large corporates as to what the world wide web was all about.

Skip a decade or two, and Melanie has gained a multitude of property industry career credits. She's led the website development team at Domain.com.au, been Marketing 2iC at McGrath and Product Director at Campaigntrack. She's seen the real estate industry from many viewpoints!

SAVE MONEY BY BOOKING AS A TEAM

1 PERSON

2 PEOPLE

3 PEOPLE

Want your entire team to attend?

Perfect, we’d love to have you all join the profiles masterclass. 

Give Steve a call on 0457 763 820 or email marketing@hoole.co and we’ll put together a special package for you.

WHO SHOULD ATTEND?

Agency 
Principals

Sales 
Agents

Property
Managers

Marketing
Managers

GET YOUR ACCESS TO THE REPLAY NOW

Traffic to agent profiles is increasing every day.
Don’t miss this unique opportunity to create an advantage for your business. Gain expert insights, knowledge and know-how. 
Just $99
Video recording is available for 3 months

AN EVENT BY HOOLE MARKETING AND DIGITAL LIVE